Amazon.com has launched their Treasure Trucks, “an ice cream truck for grown-ups,” that drives around town with a single “amazing deal” and lures you in on your phone. Is this a new paradigm? View the discussion at Retail Wire >
Laura was literally born into retail. Wandering malls serving as the eyes of her blind, fashion-addicted mom, she cultivated a sixth sense for understanding what makes a great store experience. Twenty years later, she’s been a brand planner, internet maven, store design strategist, innovation instigator and she even 'wrote the book' on in-store digital media. She thrives when in a hive of activity, so don’t be surprised when she’s talking about 5 things at once. Don’t worry, it will make sense the end—just fasten your seatbelt!