Listen: Revolutionizing the Customer Retail Experience with Ed King and James Yancey

By Ed King / March 14, 2018

From MarketScale’s retail strategy podcast… On today’s podcast, we get to chat with Ed King from HighStreet Collective and James Yancey from Cloudtags. We discuss the radical redefinition of the retailer/customer relationship, the way that this changes the design aspect, and how customer input can now inform the retail experience for both sides of the…

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Retail's four ways forward

Customer Experience Inspiration from Retail’s 4 Ways Forward

By Ed King / February 7, 2018

Retailers are no longer in the “sell stuff” business. Just like theaters are no longer in the “show movies” business, and restaurants are no longer in the “feed people” business. Selling stuff, showing movies and feeding people used to be enough to draw the masses. Thanks to the advent of ultra-accessible technologies, and a constant…

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Get off the couch and into your store

On-Demand Webinar: Push-Pull: Getting consumers off the couch and into your store.

By Ed King / August 1, 2017

This recorded webinar with special guests Ed King and Laura Davis-Taylor, Founding Principals of The High Street Collective addresses the intentions of CX, DX and UX…

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ICX Summit: The Last Word on ICX: Millennials Speak for Themselves

By Ed King / July 7, 2017

ICX Summit panel discussion on millennials moderated by Ed King

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ICX Summit: Using Storytelling to Create Memorable Experiences and Increase Profits

By Ed King / July 7, 2017

ICX Summit panel discussion with Ed King, Jamie Bettencourt from MOOD Media and Christiana DiMatessa from Under Armour

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Ed King

Ed is on a lifelong journey of understanding human behavior, and what better canvas to hone his skill than customer experiences.

A natural storyteller, Ed approaches each retail experience challenge like telling a story — start with an inviting physical environment, engage the shopper’s secret hidden desires and overcome the shopper’s challenge with an emotion-focused solution.