ICX Summit: Using Storytelling to Create Memorable Experiences and Increase Profits

By Ed King / July 7, 2017

ICX Summit panel discussion with Ed King, Jamie Bettencourt from MOOD Media and Christiana DiMatessa from Under Armour

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Ed King

Ed is on a lifelong journey of understanding human behavior, and what better canvas to hone his skill than customer experiences.

A natural storyteller, Ed approaches each retail experience challenge like telling a story — start with an inviting physical environment, engage the shopper’s secret hidden desires and overcome the shopper’s challenge with an emotion-focused solution.