Forbes: Retailers Told To Forget Social Media. Experts Take Issue.
“There are SO many factors that make this blanket statement irrelevant to many,” wrote Laura Davis-Taylor, co-founder of HighStreet Collective. “Certain categories — like beauty and fashion — are killing it via social media channels.” See the entire Forbes article here.
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Extracting Interaction From Digital Signage
According to research firm Markets and Markets, the digital out-of-home market will be worth $26.21 billion by 2023. Retail and hospitality are the main players in this commercial vertical, and the firm predicts that North America will dominate this market due to its early adoption of the latest display technology. Laura and Ed discuss how…
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Podcast by Laura Davis-Taylor: Hacking the Customer Experience (Aptos)
Laura Davis-Taylor, Co-founder and Principal Consultant of The HighStreet Collective, discusses how digital strategy, emotional currency and internal alignment will light your path to optimized CX. Laura references real examples from her 20 years of designing and consulting on retail experiences for some of the world’s most cutting-edge and successful retailers and brands.
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Can The Toys ‘R’ Us Troubles Teach Valuable Lessons To Other Retailers?
Excerpt from Retail Touchpoints article featuring Laura Davis-Taylor: Some industry experts point to a store experience at Toys ‘R’ Us that wasn’t keeping up with the trend toward experiential retail. “As a shopper and the mother of a 10-year-old, I can say that visiting a Toys ‘R’ Us wasn’t fun,” said Laura Davis-Taylor, Co-Founder, HighStreet…
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The Emerging Engagement Toolbox for the Customer Experience
The upcoming Digital Experience (DX) Forum will be one of the more comprehensive educational experiences offered at the Digital Signage Expo this year. This is in large part due to its lineup of dynamic speakers and panels that offer insider knowledge to attendees seeking to stay on top of rapidly evolving trends and technologies for…
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White Paper: 7 Retail Experts Share Their Top Tips for Reinventing the In-Store Experience
LDT excerpt: “We must start to think of our stores as a ‘3D website.’ All of those amazing data points and shopper insights are now available to discover in-store and deliver omnichannel analytics in spades. When that happens, we have one clear view of the journeys our shoppers make, and we can more contextually understand…
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sixteen:nine podcast: Retail, Digital and the Dawn of a New Consultancy
In this podcast with Dave Haynes, founder of sixteen:nine, Laura talks about the challenge in retail in the age of Amazon, and how getting people in stores and prompting them to buy stuff is not solved alone by sticking in screens or other kinds of tech. If you sell to or work in retail, you’ll…
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On-Demand Webinar: Automagical Experiences: How to Choose the Right In-Store Technology While Not Sacrificing the Human Experience
People always have, and always will, crave love, beauty, ease, wonder and the power of connection. In this webinar, viewers will learn what it takes to light up the shopper brain by integrating digital into their stores, creating an engaging, memorable experience shoppers crave.
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RetailWire Discussion: How can companies avoid the seven deadly sins of retail laggards?
For years we’ve talked about the train coming that is now steamrolling some of our country’s most iconic retail brands. I blame the leaders at the top of every company that is spiraling into oblivion…
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RetailWire Discussion: Has Amazon created another high-draw shopping model with its Treasure Trucks?
Amazon.com has launched their Treasure Trucks, “an ice cream truck for grown-ups,” that drives around town with a single “amazing deal” and lures you in on your phone. Is this a new paradigm?
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Laura Davis-Taylor
Laura was literally born into retail. Wandering malls serving as the eyes of her blind, fashion-addicted mom, she cultivated a sixth sense for understanding what makes a great store experience. Twenty years later, she’s been a brand planner, internet maven, store design strategist, innovation instigator and she even 'wrote the book' on in-store digital media. She thrives when in a hive of activity, so don’t be surprised when she’s talking about 5 things at once. Don’t worry, it will make sense the end—just fasten your seatbelt!