On-Demand Webinar: Automagical Experiences: How to Choose the Right In-Store Technology While Not Sacrificing the Human Experience

By Laura Davis-Taylor / August 18, 2017

People always have, and always will, crave love, beauty, ease, wonder and the power of connection. In this webinar, viewers will learn what it takes to light up the shopper brain by integrating digital into their stores, creating an engaging, memorable experience shoppers crave.

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RetailWire Discussion: How can companies avoid the seven deadly sins of retail laggards?

By Laura Davis-Taylor / August 1, 2017

For years we’ve talked about the train coming that is now steamrolling some of our country’s most iconic retail brands. I blame the leaders at the top of every company that is spiraling into oblivion…

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Amazon Treasure Truck

RetailWire Discussion: Has Amazon created another high-draw shopping model with its Treasure Trucks?

By Laura Davis-Taylor / July 31, 2017

Amazon.com has launched their Treasure Trucks, “an ice cream truck for grown-ups,” that drives around town with a single “amazing deal” and lures you in on your phone. Is this a new paradigm?

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Laura Davis-Taylor

Laura was literally born into retail. Wandering malls serving as the eyes of her blind, fashion-addicted mom, she cultivated a sixth sense for understanding what makes a great store experience. Twenty years later, she’s been a brand planner, internet maven, store design strategist, innovation instigator and she even 'wrote the book' on in-store digital media. She thrives when in a hive of activity, so don’t be surprised when she’s talking about 5 things at once. Don’t worry, it will make sense the end—just fasten your seatbelt!