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On-Demand Webinar: Push-Pull: Getting consumers off the couch and into your store.

Get off the couch and into your store
August 1, 2017 | Ed King |

This recorded webinar with special guests Ed King and Laura Davis-Taylor, Founding Principals of The High Street Collective addresses the intentions of CX, DX and UX describing how:

  •   People always have, and always will crave love, beauty, ease, wonder and the power of connection. The empowered consumer wants digital experience to be part of their on-location, in retail journey of discovery, selection, infotainment and fulfillment.
  •   Retailers have a unique advantage over digital-only experiences because they can deliver beautiful, tactile, physically-engaging, atmospheric experiences with the ease that digital offers.
  •   Lighting up the shopper brain by integrating digital into their stores, creating an engaging, memorable experience shoppers crave is essential.

View the Recording Here: (40 Minutes)

Ed King

Ed is on a lifelong journey of understanding human behavior, and what better canvas to hone his skill than customer experiences. A natural storyteller, Ed approaches each retail experience challenge like telling a story — start with an inviting physical environment, engage the shopper’s secret hidden desires and overcome the shopper’s challenge with an emotion-focused solution.