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Extracting Interaction From Digital Signage

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According to research firm Markets and Markets, the digital out-of-home market will be worth $26.21 billion by 2023. Retail and hospitality are the main players in this commercial vertical, and the firm predicts that North America will dominate this market due to its early adoption of the latest display technology.

Laura and Ed discuss how digital should work as “two-way street” here.

Laura Davis-Taylor

Laura was literally born into retail. Wandering malls serving as the eyes of her blind, fashion-addicted mom, she cultivated a sixth sense for understanding what makes a great store experience. Twenty years later, she’s been a brand planner, internet maven, store design strategist, innovation instigator and she even 'wrote the book' on in-store digital media. She thrives when in a hive of activity, so don’t be surprised when she’s talking about 5 things at once. Don’t worry, it will make sense the end—just fasten your seatbelt!