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Forbes: Retailers Told To Forget Social Media. Experts Take Issue.


“There are SO many factors that make this blanket statement irrelevant to many,” wrote Laura Davis-Taylor, co-founder of HighStreet Collective. “Certain categories — like beauty and fashion — are killing it via social media channels.”

See the entire Forbes article here.

Laura Davis-Taylor

Laura was literally born into retail. Wandering malls serving as the eyes of her blind, fashion-addicted mom, she cultivated a sixth sense for understanding what makes a great store experience. Twenty years later, she’s been a brand planner, internet maven, store design strategist, innovation instigator and she even 'wrote the book' on in-store digital media. She thrives when in a hive of activity, so don’t be surprised when she’s talking about 5 things at once. Don’t worry, it will make sense the end—just fasten your seatbelt!