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HighStreet’s Living Retail Lab EPISODE 2: Setting Up Sprint #1, Digital Menu Boards

Screen Shot 2019-05-10 at 11.01.53 AM
May 13, 2019 | Ed King |

HighStreet’s Living Retail Lab™, sponsored by NEC Display Solutions of America, is a place to prove innovation on the retail stage. A real store. Real shoppers. Real results. In this episode, we set up our first challenge: using digital menu boards to get more traffic to the Likewise Bar and Lounge.

Bar patron talks about the value of having a bar inside of a store.

Ed King

Ed is on a lifelong journey of understanding human behavior, and what better canvas to hone his skill than customer experiences. A natural storyteller, Ed approaches each retail experience challenge like telling a story — start with an inviting physical environment, engage the shopper’s secret hidden desires and overcome the shopper’s challenge with an emotion-focused solution.