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ICX Summit: Using Storytelling to Create Memorable Experiences and Increase Profits

ICX Summit Storytelling
July 7, 2017 | Ed King |

Panel discussion with Ed King, Jamie Bettencourt from MOOD Media and Christiana DiMatessa from Under Armour. A good story captivates us like nothing else. But what does that look like in a brick-and-mortar retail world? We have a tendency to give people the facts about our products and services without trying to capture their hearts and imaginations. We use logic. But is it logical to pay $5 for a cup of coffee? No, but we buy into the brand story and rationalize it. Learn how you can create a profitable narrative in your own brick-and-mortar space.

Ed King

Ed is on a lifelong journey of understanding human behavior, and what better canvas to hone his skill than customer experiences. A natural storyteller, Ed approaches each retail experience challenge like telling a story — start with an inviting physical environment, engage the shopper’s secret hidden desires and overcome the shopper’s challenge with an emotion-focused solution.