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Listen: Revolutionizing the Customer Retail Experience with Ed King and James Yancey

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From MarketScale’s retail strategy podcast…

On today’s podcast, we get to chat with Ed King from HighStreet Collective and James Yancey from Cloudtags. We discuss the radical redefinition of the retailer/customer relationship, the way that this changes the design aspect, and how customer input can now inform the retail experience for both sides of the cash register.

To listen to the podcast, click here.

Ed King

Ed is on a lifelong journey of understanding human behavior, and what better canvas to hone his skill than customer experiences. A natural storyteller, Ed approaches each retail experience challenge like telling a story — start with an inviting physical environment, engage the shopper’s secret hidden desires and overcome the shopper’s challenge with an emotion-focused solution.