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Podcast by Laura Davis-Taylor: Hacking the Customer Experience (Aptos)

Laura_Davis-Taylor_podcast

Laura Davis-Taylor, Co-founder and Principal Consultant of The HighStreet Collective, discusses how digital strategy, emotional currency and internal alignment will light your path to optimized CX. Laura references real examples from her 20 years of designing and consulting on retail experiences for some of the world’s most cutting-edge and successful retailers and brands.

 

Laura Davis-Taylor

Laura was literally born into retail. Wandering malls serving as the eyes of her blind, fashion-addicted mom, she cultivated a sixth sense for understanding what makes a great store experience. Twenty years later, she’s been a brand planner, internet maven, store design strategist, innovation instigator and she even 'wrote the book' on in-store digital media. She thrives when in a hive of activity, so don’t be surprised when she’s talking about 5 things at once. Don’t worry, it will make sense the end—just fasten your seatbelt!