Extracting Interaction From Digital Signage

According to research firm Markets and Markets, the digital out-of-home market will be worth $26.21 billion by 2023. Retail and hospitality are the main players in this commercial vertical, and the firm predicts that North America will dominate this market due to its early adoption of the latest display technology. Laura and Ed discuss how…


Podcast by Laura Davis-Taylor: Hacking the Customer Experience (Aptos)

Laura Davis-Taylor, Co-founder and Principal Consultant of The HighStreet Collective, discusses how digital strategy, emotional currency and internal alignment will light your path to optimized CX. Laura references real examples from her 20 years of designing and consulting on retail experiences for some of the world’s most cutting-edge and successful retailers and brands.  

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Video of Shopper Brain, Habits and Behaviors Presentation from Retail Innovation Conference

Ed King and Laura Davis-Taylor of HighStreet Collective and Joe’ Lloyd of Nanolumens dive into six new expectations shoppers bring with them to the store; why resolving friction isn’t enough to keep customers coming back; and how in-store technologies can help bridge the gap to satisfying and delighting online-addicted shoppers.  


Orbiting the GAFA Galaxy and the Four Superpowers

The role of digital signage in consumer-facing verticals such as retail and hospitality continues to undergo a transformation. What began as something of a curiosity and became a valued commodity has transitioned into something grander for consumer-facing businesses: An essential platform of engagement in the broader customer experience ecosystem. The upcoming Digital Signage Expo will…

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Listen: Revolutionizing the Customer Retail Experience with Ed King and James Yancey

From MarketScale’s retail strategy podcast… On today’s podcast, we get to chat with Ed King from HighStreet Collective and James Yancey from Cloudtags. We discuss the radical redefinition of the retailer/customer relationship, the way that this changes the design aspect, and how customer input can now inform the retail experience for both sides of the…


Can The Toys ‘R’ Us Troubles Teach Valuable Lessons To Other Retailers?

Excerpt from Retail Touchpoints article featuring Laura Davis-Taylor: Some industry experts point to a store experience at Toys ‘R’ Us that wasn’t keeping up with the trend toward experiential retail. “As a shopper and the mother of a 10-year-old, I can say that visiting a Toys ‘R’ Us wasn’t fun,” said Laura Davis-Taylor, Co-Founder, HighStreet…

In Store Shopping Experience

How to Break Through the Dogma and Embrace the New Retail Reality

The short-sighted strategy rarely works in life. In the case of brick-and-mortar retail, the ability to look long-term may very well make the difference between surviving and not surviving. A successful long-term vision also requires a certain amount of risk. It means being assertive yet thoughtful, and signaling a sea-change  from the top down in…

Pivot Your Pitch to Win with Customer Experience Solutions

Pivot Your Pitch to Win with Customer Experience Solutions

The idea that “Retail isn’t dead, it needs a revival” is both affecting and true. With brick and mortar accounting for more than 90 percent of retail sales in Q4 2017, it’s clear that there is plenty of opportunity for these businesses to thrive and not just fade away. The challenges brick and mortar face…


The Emerging Engagement Toolbox for the Customer Experience

The upcoming Digital Experience (DX) Forum will be one of the more comprehensive educational experiences offered at the Digital Signage Expo this year. This is in large part due to its lineup of dynamic speakers and panels that offer insider knowledge to attendees seeking to stay on top of rapidly evolving trends and technologies for…

Retail's four ways forward

Customer Experience Inspiration from Retail’s 4 Ways Forward

Retailers are no longer in the “sell stuff” business. Just like theaters are no longer in the “show movies” business, and restaurants are no longer in the “feed people” business. Selling stuff, showing movies and feeding people used to be enough to draw the masses. Thanks to the advent of ultra-accessible technologies, and a constant…