HighStreet Launches Retail Innovation Radar Report
New Retail Innovation Report Taking the Guesswork Out of Using In-Store Technology Atlanta, GA— Retail innovation group, HighStreet Collective, launched their first quarterly report that measures the top 12 technologies used in brick and mortar retail. This is not your run-of-the-mill, tech-speak-for-fellow-techies report, however. “In-store tech should no longer be measured solely on up-time and…
Video: The NanoLumens Summerfest ‘Story Telling Through Technology’ Panel
Here’s the on-camera interview we did with James Keppel (in the centre of the below video) and Ed King (camera right in the below video) at the NanoLumens Summerfest, held coincidentally during #InfoComm18. Ed King is Co-Founder, HighStreet, A Retail Experience Collective and a well-known and well-respected retail guru. Ed told us “I’m on the…
Forbes: Retailers Told To Forget Social Media. Experts Take Issue.
“There are SO many factors that make this blanket statement irrelevant to many,” wrote Laura Davis-Taylor, co-founder of HighStreet Collective. “Certain categories — like beauty and fashion — are killing it via social media channels.” See the entire Forbes article here.
Extracting Interaction From Digital Signage
According to research firm Markets and Markets, the digital out-of-home market will be worth $26.21 billion by 2023. Retail and hospitality are the main players in this commercial vertical, and the firm predicts that North America will dominate this market due to its early adoption of the latest display technology. Laura and Ed discuss how…
Podcast by Laura Davis-Taylor: Hacking the Customer Experience (Aptos)
Laura Davis-Taylor, Co-founder and Principal Consultant of The HighStreet Collective, discusses how digital strategy, emotional currency and internal alignment will light your path to optimized CX. Laura references real examples from her 20 years of designing and consulting on retail experiences for some of the world’s most cutting-edge and successful retailers and brands.
Video of Shopper Brain, Habits and Behaviors Presentation from Retail Innovation Conference
Ed King and Laura Davis-Taylor of HighStreet Collective and Joe’ Lloyd of Nanolumens dive into six new expectations shoppers bring with them to the store; why resolving friction isn’t enough to keep customers coming back; and how in-store technologies can help bridge the gap to satisfying and delighting online-addicted shoppers.
Orbiting the GAFA Galaxy and the Four Superpowers
The role of digital signage in consumer-facing verticals such as retail and hospitality continues to undergo a transformation. What began as something of a curiosity and became a valued commodity has transitioned into something grander for consumer-facing businesses: An essential platform of engagement in the broader customer experience ecosystem. The upcoming Digital Signage Expo will…
Listen: Revolutionizing the Customer Retail Experience with Ed King and James Yancey
From MarketScale’s retail strategy podcast… On today’s podcast, we get to chat with Ed King from HighStreet Collective and James Yancey from Cloudtags. We discuss the radical redefinition of the retailer/customer relationship, the way that this changes the design aspect, and how customer input can now inform the retail experience for both sides of the…
Can The Toys ‘R’ Us Troubles Teach Valuable Lessons To Other Retailers?
Excerpt from Retail Touchpoints article featuring Laura Davis-Taylor: Some industry experts point to a store experience at Toys ‘R’ Us that wasn’t keeping up with the trend toward experiential retail. “As a shopper and the mother of a 10-year-old, I can say that visiting a Toys ‘R’ Us wasn’t fun,” said Laura Davis-Taylor, Co-Founder, HighStreet…
How to Break Through the Dogma and Embrace the New Retail Reality
The short-sighted strategy rarely works in life. In the case of brick-and-mortar retail, the ability to look long-term may very well make the difference between surviving and not surviving. A successful long-term vision also requires a certain amount of risk. It means being assertive yet thoughtful, and signaling a sea-change from the top down in…
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