Laura Davis-Taylor

Laura Davis-Taylor

Principal Consultant, Retail Experience Strategy

Laura was literally born into retail. Wandering malls serving as the eyes of her blind, fashion-addicted mom, she cultivated a sixth sense for understanding what makes a great store experience. Twenty years later, she’s been a brand planner, internet maven, store design strategist, innovation instigator and she even 'wrote the book' on in-store digital media. She thrives when in a hive of activity, so don’t be surprised when she’s talking about 5 things at once. Don’t worry, it will make sense the end—just fasten your seatbelt!

Ed King

Principal Consultant, Retail Customer Experience

We call Ed “The Professor” for a reason. Give him insights and he'll not only get to the why, but he’ll uncover the non-conscious reasons they're happening — and which ones are CX gold. And here is where the magic resides: Ed’s background as a creative director, change management consultant, sidebar empath and guerrilla neuro-maestro makes him a left brained/right brained strategic weapon. The only thing he loves more than cracking
category conventions is sharing the data stories around the results.

Ed King, Co-Founder
Joe Hasenzahl

Joe Hasenzahl

Principal Consultant, Retail Technology Strategy

Joe’s brain is split right down the middle between technology and marketing. Trial-by-fire experience in retail operations, store systems and shopper experiences makes him a Swiss Army Knife when it comes to crushing a better mousetrap. He reads weird tech stuff for fun, but sparkles the room when he talks about it. We think he's pretty great and when you see how he transforms the complex into cataclysmic ideas, you will too.

Industry Connections

DSF is the only not-for-profit independent voice of the digital signage industry, reflecting the diverse constituencies that make up our industry. Laura is a Board member supporting their goal to continue building a strong foundation for the advancement of the industry.

The Center for Digital Experience (CDX) advances approaches to improve the engagement of patrons, shoppers, travelers, staff and students through digital media messaging, interactivity and experiences by providing professional networking and information that empowers the creation, planning, funding, supply, operations and optimization.

RetailWire is retailing’s premier online discussion forum, serving the industry as a free resource for over 15 years with compelling content that goes well beyond conventional headline reporting.