Co-Founder, Principal Consultant, Retail Experience Strategy
Laura was literally born into retail. Wandering malls serving as the eyes of her blind, fashion-addicted mom, she cultivated a sixth sense for understanding what makes a great store experience. Twenty years later, she’s been a brand planner, internet maven, store design strategist, innovation instigator and she even 'wrote the book' on in-store digital media. She thrives when in a hive of activity, so don’t be surprised when she’s talking about 5 things at once. Don’t worry, it will make sense in the end—just fasten your seatbelt!
Co-Founder, Principal Consultant, Retail Customer Experience
We call Ed “The Professor” for a reason. Give him insights and he'll not only get to the why, but he’ll uncover the non-conscious reasons they're happening — and which ones are CX gold. And here is where the magic resides: Ed’s background as a creative director, change management consultant, sidebar empath and guerrilla neuro-maestro makes him a left brained/right brained strategic weapon. The only thing he loves more than cracking category conventions is sharing the data stories around the results.
Partner, Client Lead and Execution Lead
Kat makes everything work. The primary client-lead, she is the conductor of the orchestra for all things HighStreet. She has experience leading the AT&T Retail relationship, achieving disparate cross-team collaboration and building it to Digital and Innovation Agency of Record. Led the “Share-a-Coke” mobile-focused experiential program in which she executed over 600 events and distributed over 1M cans of customized Coca-Cola cans. Led UPS sponsorship properties which includes the NCAA, SEC, Big Ten, Pac-12, Dallas Cowboys, Atlanta Falcons, Atlanta Braves, Live Nation, and 69 individual colleges and universities. Executive producer of My Coke Fest DASANI Fest and The Big Dance in various cities during the NCAA Men’s Final Four® including VIP hospitality and talent management for artists including John Mellencamp, Maroon 5, Carrie Underwood, Taylor Swift, and Ryan Seacrest.
Principal Consultant, Global Business Strategy (Collective Member)
From a long line of retail entrepreneurs, Sanjay Gidwani holds an MBA from the Australian Graduate School of Management, and started his career in retail on the shop floor at Harrod’s and Prada — two of retail’s pioneers. Back home in Australia, Sanjay then co-founded with his brother, the country’s largest party supplies business. After mastering operations, and growing it to Australia's largest chain of Big-Box party stores. He then introduced Halloween retailing to the country. Since a successful exit, Sanjay has consulted with retailers around the world including Harrod’s, Party City, Reliance India Supermarkets, KTM Motorcycles, BRP All Terrain Vehicles and served on the board of the Australian Chamber of Commerce (Dural).
Principal Store Designer (Collective Member)
Stacie brings experiences to life, quite literally, using her decades of retail and store design experience. She has been drawing pictures and creating things since as long as she can remember. While others used the Lego® kit designs, Stacie was a renegade designing rogue structures from her giant stockpile of random blocks. She sees the world in all dimensions and recognizes unique relationships between objects in space. Her favorite challenge is manifesting a traditional agency-generated brand into an amazing totally immersive retail experience for the shopper. Leaning on two decades in store environments industrial design and merchandising strategy her solutions are magic!
The Center for Digital Experience (CDX) advances approaches to improve the engagement of patrons, shoppers, travelers, staff and students through digital media messaging, interactivity and experiences by providing professional networking and information that empowers the creation, planning, funding, supply, operations and optimization.