Principal Consultant, Retail Experience Strategy
Laura was literally born into retail. Wandering malls serving as the eyes of her blind, fashion-addicted mom, she cultivated a sixth sense for understanding what makes a great store experience. Twenty years later, she’s been a brand planner, internet maven, store design strategist, innovation instigator and she even 'wrote the book' on in-store digital media. She thrives when in a hive of activity, so don’t be surprised when she’s talking about 5 things at once. Don’t worry, it will make sense the end—just fasten your seatbelt!
Principal Consultant, Retail Customer Experience
We call Ed “The Professor” for a reason. Give him insights and he'll not only get to the why, but he’ll uncover the non-conscious reasons they're happening — and which ones are CX gold. And here is where the magic resides: Ed’s background as a creative director, change management consultant, sidebar empath and guerrilla neuro-maestro makes him a left brained/right brained strategic weapon. The only thing he loves more than cracking category conventions is sharing the data stories around the results.
The Center for Digital Experience (CDX) advances approaches to improve the engagement of patrons, shoppers, travelers, staff and students through digital media messaging, interactivity and experiences by providing professional networking and information that empowers the creation, planning, funding, supply, operations and optimization.