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Video of Shopper Brain, Habits and Behaviors Presentation from Retail Innovation Conference

RIC18_Day_HighStreet session 2

Ed King and Laura Davis-Taylor of HighStreet Collective and Joe’ Lloyd of Nanolumens dive into six new expectations shoppers bring with them to the store; why resolving friction isn’t enough to keep customers coming back; and how in-store technologies can help bridge the gap to satisfying and delighting online-addicted shoppers.


Ed King

Ed is on a lifelong journey of understanding human behavior, and what better canvas to hone his skill than customer experiences. A natural storyteller, Ed approaches each retail experience challenge like telling a story — start with an inviting physical environment, engage the shopper’s secret hidden desires and overcome the shopper’s challenge with an emotion-focused solution.