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White Paper: 7 Retail Experts Share Their Top Tips for Reinventing the In-Store Experience

Retail TouchPoints eBook
February 7, 2018 | Laura Davis-Taylor |

LDT excerpt: “We must start to think of our stores as a ‘3D website.’ All of those amazing data points and shopper insights are now available to discover in-store and deliver omnichannel analytics in spades. When that happens, we have one clear view of the journeys our shoppers make, and we can more contextually understand them, serve them and anticipate how to be of value to them.”

Donwload Entire Whitepaper

Laura Davis-Taylor

Laura was literally born into retail. Wandering malls serving as the eyes of her blind, fashion-addicted mom, she cultivated a sixth sense for understanding what makes a great store experience. Twenty years later, she’s been a brand planner, internet maven, store design strategist, innovation instigator and she even 'wrote the book' on in-store digital media. She thrives when in a hive of activity, so don’t be surprised when she’s talking about 5 things at once. Don’t worry, it will make sense the end—just fasten your seatbelt!